RESUME
Percy M. Chow -Brand & Creative Leadership
LinkedIn: linkedin/in/percychow | TikTok: @GenXAsianDad | Website: percydesign.net
I help growth-minded organizations look and operate like the company they’re becoming. I bring calm, dependable order to the chaos—building the systems, setting the priorities, and delivering brand and creative work that keeps marketing moving.
For more than 20 years, I’ve helped technology companies build brands, tell better stories, and turn strategy into work that engages audiences, improves conversion, and supports pipeline growth.
I take ownership from the initial idea through the final detail. My favorite compliment isn’t about a logo or presentation—it’s hearing, “I’m glad Percy is handling it.” Because great creative leadership means making marketing one less thing people have to worry about.
EXPERIENCE
ServiceMax : Start-Up Through GE, Silver Lake, and PTC acquisition eras
Brand & Creative Director (PTC Corporate Communications + Marketing)
January 2023 - November 2024
Led brand integration and executive communications following PTC's acquisition of ServiceMax, helping maintain clarity and consistency during a major organizational transition.
RESPONSIBILITIES
• Collaborated directly with the CEO on executive presentations and keynotes.
• Partnered with corporate communications and product marketing on storytelling.
• Managed creative operations and teams spanning presentations, campaigns, digital experiences, and corporate messaging.
KEY ACHIEVEMENTS
• Increased product-page conversion by 270% through A/B testing, fewer calls to action, and less scrolling—without changing the underlying content.
• Completed a corporate website migration in 60 days—30 days ahead of schedule.
• Achieved 100% Adobe Workfront utilization across the creative team and all internal client groups.
• Selected to serve as a company brand ambassador.
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Brand & Creative Director (Silver Lake era)
2018 - January 2023
Pleasanton, CA
Reestablished ServiceMax as an independent enterprise software brand following its separation from GE, supporting growth through brand development, executive storytelling, product marketing, and sales enablement.
RESPONSIBILITIES
• Directed teams in global brand, campaign, video, and event initiatives.
• Personally developed investor presentations, executive keynote materials, sales enablement systems, and strategic communications.
• Led brand and communications efforts through ownership transitions involving GE Digital, Silver Lake, and PTC.
KEY ACHIEVEMENTS
• Evolved ServiceMax from a GE product business into a standalone global brand positioned for an IPO.
• Supported company growth from approximately $30 million to $150 million in annual recurring revenue.
• Led a complete website rebuild, transitioning ServiceMax from its corporate parent’s brand to an independently branded company.
• Earned Gold and Silver Telly Awards for corporate video work.
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Brand & Creative Director (GE era)
2016 - 2018
Scaled product storytelling and creative operations across GE Digital's global software portfolio before ServiceMax's divestiture to Silver Lake.
RESPONSIBILITIES
• Managed a high-volume content engine supporting global product marketing and demand-generation initiatives.
• Produced executive communications, videos, product storytelling, and launch assets.
KEY ACHIEVEMENTS
• Recognized as a GE Digital Top 40 Contributor.
• Led the development of a new product-group website within the GE Digital brand while preserving ServiceMax’s established product equity and demand-generation pipeline.
• Supported executive and investor presentations related to GE’s sale of ServiceMax to Silver Lake.
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Creative Director (Start-Up era)
2013 - 2016
Redefined the company's brand, presentations, and marketing systems during a period of rapid growth leading to its acquisition by GE.
RESPONSIBILITIES
• Led brand, design, and web operations as ServiceMax scaled following its Series B funding.
• Developed investor presentations, executive communications, and sales enablement materials.
KEY ACHIEVEMENTS
• Scaled the design and web team while elevating the overall brand experience.
• Supported company growth from approximately $31 million to $100 million in annual revenue.
• Helped position ServiceMax for its acquisition by GE Digital.
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InsideView
Brand & Creative Services Manager (Start-Up)
2007 - 2013 (6 years) San Francisco, CA
Built and evolved the company brand during rapid growth while supporting executive communications, demand generation, and fundraising efforts.
RESPONSIBILITIES
• Developed investor presentations, executive communications, sales assets, and demand-generation materials.
• Daily CEO and CMO collaboration on investor decks and keynotes.
KEY ACHIEVEMENTS
• Supported fundraising efforts through multiple growth stages, including Series B, C, and D funding rounds.
• Helped establish the brand and marketing foundation that supported InsideView’s continued growth and eventual acquisition by Demandbase.
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TECHNOLOGY KNOW-HOW
Design & Creative: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat, Firefly, Dreamweaver, Lightroom), Figma
Presentations & Productivity: Microsoft Office Suite (PowerPoint, Word, Excel), Apple Keynote, Google Workspace (Slides, Sheets)
Project Management & Operations: Adobe Workfront, Asana
Web, Digital & Analytics: WordPress, Squarespace, HTML, CSS, Google Analytics, Squarespace Analytics, Microsoft SharePoint
Video & Media Production: Adobe Premiere Pro, Adobe After Effects, CapCut, Frame.ioAI & Emerging Technologies: ChatGPT, OpenArt.ai, ElevenLabs, HeyGen
Digital Marketing & Social Media: TikTok, Meta Ads Manager, Instagram, Google Ads, Google Display Network
Multimedia Production: Professional Video Lighting, Sound Systems Engineering, Event Photography, DSLR Camera Operations
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EDUCATION
Bob Jones University
BS, Graphic Design Major | Marketing Minor
Greenville, SC