featured brands: SERVICEMAX | INSIDEVIEW | HPSHOPPING.COM
hpshopping DOT com:
Scaling to $1M in Daily Sales
HPShopping.com was an HP internal corporate start-up effort to offer a direct-to-consumer way to sell it's computers, printers and accessories online.
The Challenge:
HP needed a robust e-commerce platform to drive sales and improve customer experience for its vast product range.
My Approach:
Led the design and development of a user-friendly online shopping platform.
Crafted an engaging user interface and streamlined navigation for an optimized purchasing process.
Coordinated with marketing teams to create visually compelling campaigns.
The Results:
Successfully scaled the platform to sustain $1M in daily sales.
Enhanced customer engagement through improved UX and targeted design.
Fully self-sustaining business unit of HP.
CRAFTING THE HPSHOPPING BRAND EXPERIENCE
1999-2003
Senior Lead Web/UI Designer
Under my leadership, website reached $1M day in online sales within 3 years
Awarded Silver Medal for Best Online Catalog by Ad Age
My team and I built the entire online buying experience from homepage to checkout. As lead, I assured HP's brand presence was executed on everything. Shown here are interations of the site based on best practices and shopping trends of the time.
Within 3 years, the site was generating $1M a day in online sales and given a Web Excellence Award every year I was lead as well as a Silver Award by Ad Age for best online catalog website.