featured brands: SERVICEMAX | INSIDEVIEW | HPSHOPPING.COM
InsideView: Scaling a Brand from $5M to $28M
InsideView provides social and corporate intelligence about clients and prospects to sales and marketing teams to essentially warm up initial contacts.
The Challenge:
InsideView needed a cohesive brand identity to fuel aggressive growth in a crowded market.
My Approach:
Developed a unified brand voice and visual identity.
Delivered creative assets for demand-gen campaigns and sales enablement.
The Results:
5x+ revenue growth from $5M to $28M.
150% increase in user installed base to 450,00.
Deloitte Technology Fast 500 Company Award.
As CEO of InsideView, I witnessed firsthand how our brand took shape and scaled under Percy’s guidance. What started as a handful of ideas on PowerPoint quickly evolved into a cohesive brand presence spanning investor presentations, corporate identity, trade shows, and demand generation campaigns that drove engagement.
UMBERTO MILETTI
Chief R&D Officer, CEO
Demandbase, Insideview
2007-2013
Interactive Marketing Manager
Creative Services Manager
Acquired by DemandBase for undisclosed amount
Built corporate brand from ground-up with the CMO
Part of team that grew and scaled business from $5M† to $28M in revenue by my departure
I joined shortly after their Series A round. In my role, I reported directly to the CMO. Together we built the brand from the ground up and started the marketing basics with sales collateral, website, trade show presence and then adding social as it emerged.
Within the first year, revenue was up 40% with 160% growth in it's customer base in large part due the marketing engine beginning to fire up.
I built presentation decks for series B through D rounds led by groups such as Emergence, Rembrandt, Greenhouse, and Foundation for a total of $49M during my tenure.
† Estimated revenue